Meet local legends. Live lasting memories. Luxury and behind the scenes travel through Spain and Portugal.


Insider’s Travel provides private tours & experiences, escorted 7 to 10 day journeys, bespoke trip design and corporate activities for you, your clients, your group.

We want you to experience the soul of Spain  – through its history, art, architecture, award-winning food and wine but also through the people who make it what it is.

Your time is precious & never more so than when traveling. We won’t let you waste it.

Let’s make you an insider.


We are outsiders who came to Spain and stayed long enough to become Insiders. Together we have half a century of combined experience in this country, building relationships, exploring the landscape, and absorbing the culture. Our good friends include chefs, wine-makers, and flamenco dancers, while our favourite places range from Basque pintxo bars to lamplit Madrid plazas to Andalusian mountain villages. 


As a small dedicated British & American team, it’s our absolute pleasure to share with you what we’ve learned. To show you around in such a way that you too come to know and love Spain as we do.

Taking you to the heart of Spain.

Connecting people & creating experiences that make you feel like an insider.


Joanna Wivell


Originally from Yorkshire, UK, Joanna Wivell has always felt a natural attraction to Spain. She has lived in Madrid for 19 years, where she first worked in television for the lifestyle channel, Canal Estilo, and then the National Geographic Channel. For the last 14 years, she has been showing visitors Spain with a personal, insider’s view through her companies Insider’s Madrid and Corazon Travel. Joanna has enjoyed walking on her travels through South America and in Europe. She has a love for flamenco dancing which she studied when living in Granada as a student and loves to find the real deal when she is travelling.

Heather Evans

Heather Evans

From Santa Monica, California to Madrid in ‘08, Heather handles all things creative, marketing, corporate activities, sales, & especially tapas (take her tour!)

Meg Emmitt

Margaret Emmit, our wizard Trip Designer, hails from New Jersey, living in Madrid since ‘09. Art historian, footballer, baseball coach at her son’s school, and our lead running guide (take her tour!)

As the world continues to respond to COVID-19, here is what we are doing and how we are planning for the rest of 2020 and beyond.